The Taylor Swift: The Eras Tour concert movie is proving its incredible popularity at the box office even before its release. The presales have already begun outperforming some of the latest blockbusters from Marvel and DC.
This exciting concert film, which was announced at the end of August, has caused other movies like The Exorcist: Believer, Dumb Money, and The Marsh King’s Daughter to rethink their plans. They’re hesitant to go head-to-head with Taylor Swift, who’s setting records in the music industry, and are considering changing their October release dates to avoid direct competition.
According to the latest reports from Deadline, presales for the Taylor Swift: The Eras Tour concert movie have already exceeded $65 million. They’re on a strong trajectory toward meeting the film’s expected box office target of $100 million.
Just for context, when we compare these presales to some recent Marvel and DC releases, Doctor Strange in the Multiverse of Madness had presales of $60 million, while The Batman by Matt Reeves had $42 million in presales. However, it’s worth noting that Taylor Swift still has a significant distance to cover if she wants to match the outstanding $120 million in presales achieved by Spider-Man: No Way Home in 2021.
Swift kickstarted her music journey when she was only 14, a teenager, and since then, she’s evolved into one of the most impactful musicians of our time. Her albums consistently break sales and streaming records, and her concerts are always in incredibly high demand.
However, not all of Swift’s fans have been lucky enough to get tickets to her live shows. The good news is that her upcoming concert movie will open the doors to a much wider audience, giving more people the opportunity to witness her talent in action.
Even though Swift is making a strong case as a competitor to Marvel’s box office reign, there’s a buzz going around that she might collaborate with the superhero franchise in Deadpool 3. However, these rumors don’t have solid evidence behind them at the moment.
Nevertheless, many fans are putting forth the idea that Swift could be an excellent fit for the role of Dazzler, a character from the X-Men, who not only has mutant powers but is also a renowned musician within the Marvel universe. The character has made a brief appearance in 2019’s X-Men: Dark Phoenix, played by Halston Sage.
Considering that Deadpool 2 managed to rope in talents like Celine Dion for its unforgettable title track, it seems entirely plausible that they could persuade Swift to make a cameo appearance.
Swift is currently in the midst of her global tour, which isn’t anticipated to wrap up until November next year. Coordinating with her busy schedule could pose some challenges. Regardless, her devoted Swifties have plenty to anticipate in October with the release of Taylor Swift: The Eras Tour concert movie.
About Taylor Swift: The Eras Tour
Taylor Swift: The Eras Tour is an American concert film documenting the Eras Tour, a 2023–2024 concert tour by singer-songwriter Taylor Swift. Directed by Sam Wrench, produced by Swift, and distributed by AMC Theatres and Cinemark Theatres, it is scheduled to be theatrically released in the United States, Canada, and Mexico on October 13, 2023.
After negotiations with the major film studios fell through, Swift struck an unprecedented distribution agreement with AMC and Cinemark. Filming occurred in August 2023 at three shows at SoFi Stadium in Inglewood, California, and SAG-AFTRA permitted production to proceed amidst its 2023 strike. Swift announced The Eras Tour later that month, catching studios and exhibitors off guard and causing several films that had been set for release on or near October 13 to move their release dates.
The unconventional release strategy was met with a critical discourse, with journalists and industry observers praising Swift’s move to bypass the major film studios to directly partner with theaters. The film was met with significant ticket demand, amassing a record $37 million in its first day of pre-sales in the U.S.